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New booklet to help smokers quit

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Quitline has released The Quit Book, a new publication to help smokers beat their addiction in five steps.

The booklet is sent to all clients who register by phone or online and is designed to provide support throughout the journey to becoming smokefree.

It reinforces the guidance provided by advisors on the phone and on Quitline’s website.

“It contains the best advice we know on how to quit,” explains Quitline Chief Executive, Paula Snowden.

“The methods are backed up by research and focus groups with smokers have helped us to develop the content and design.”

There is a Q&A section on common issues such as weight gain, pregnancy, diabetes, secondhand smoke and using patches, gum and lozenges. It also contains real-life stories of smokers who have quit and a tear-out diary.

“Every year more than 50,000 of these booklets are sent to New Zealanders who want to quit smoking, so it was important to put a lot of time and energy into getting this publication right,” says Paula.

The Quit Book was designed and edited by Learning Media with funding from the Ministry of Health.

Quitline helps New Zealanders quit smoking via telephone 0800 778 778 and on their website: www.quit.org.nz.

The Quit Book is also available for download at: www.healthed.govt.nz