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Verge help tackle domestic abuse problem

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Fashion label Verge has teamed up with Shine, the nation’s largest domestic abuse organisation, to help tackle New Zealand’s disturbing domestic abuse problem.

From October 21 until the end of January 2012, Verge retailers nationwide will be selling fashion tee shirts (pictured) for RRP$50.00 with 100 percent of the profits donated to the Shine Helpline, a service which provides critical support for individuals struggling with physical and psychological abuse.

One in three women in New Zealand is affected by domestic abuse during their lifetime and half of all murders in the country are due to domestic abuse. Police deal with more than 70,000 family violence calls a year but estimate this represents only a fraction of the problem.

“It is never easy to attract corporate sponsorship when dealing with such an uncomfortable issue so we are hugely grateful to Verge for coming on-board” said Jane Drumm, Shine’s Executive Director.

“The aim is to raise in excess of $55,000 for the Shine Helpline,” adds Jane. “These funds will not only help us provide much needed support to the 27,000 plus women that call us every year but will also help educate the public about what we do and how close to home domestic abuse really is."

Ian Webster, Verge Design Director, hopes that the fashion label’s involvement in the campaign will encourage businesses and individuals to develop increased awareness of domestic abuse and take responsibility for what is a serious nationwide problem.

“When we discovered just how prevalent domestic abuse is in New Zealand, we were blown away,” says Ian.

“Our aim is to use our Verge fashion brand to raise money for the Shine Helpline and more importantly, to increase the awareness of Shine, to assist these women, many of whom are our customers, as well as our mothers, teachers, neighbours, daughters and close friends,” adds Ian.

For more information and a list of participating stockists, visit www.verge.co.nz.