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Cure Shop, dedicated to finding a cure for Breast Cancer

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The country’s top designers have once again unleashed their creativity to help raise awareness of this deadly disease.

Last week, Glassons opened dedicated concession stores in all their New Zealand retail outlets and online at glassons.com, aptly named ‘Cure Shop’.

The Cure Shop is currently selling products designed by Karen Walker, Zambesi, Twenty-Seven Names, Ruby, Trelise Cooper, Cybele and Huffer, with all proceeds going to help fight breast cancer in New Zealand.

They vary in price and style, and include summer favourites like inflatable beach chairs, swimwear, a tote bag, head scarves, wide-brim hats and more.

Each designer has also design a signature t-shirt to carry on the popular creative collaboration between Glassons, the BCRT and New Zealand fashion.

For the first time, the Glassons design team has also create their own products for Cure Shop. Whether you’re an ‘It Girl’ or just one of the girls, they will have something special for you.

“Cure Shop is all about letting our customers create their own style, while supporting a brilliant cause” said Glassons, Managing Director, Di Humphries.

“The collaboration with the Breast Cancer Research Trust is a very emotional one. We know that all Kiwi women have had someone in their lives touched by this disease and we are determined to help create a cure” said Di.

Over the past eight years, Glassons’ creative partnership with the Breast Cancer Research Trust has raised over NZD$3.5 million, aiding some of the world’s most important research findings about breast cancer to date.