In fashion, the popularity of labels comes and goes. Occasionally however, a label achieves a large amount of success that allows them to remain at the top of the fashion industry. One of these is Gucci.
Blending the classic with the innovative,
Gucci has been a part of the fashion world for nearly 100 years. The House of
Gucci was first created in 1906 in Florence,
and craftsman, Guccio Gucci originally used the shop as an outlet for selling
leather goods to horsemen. In 1938, Gucci opened the first retail shop in Rome.
Gucci received much of its fame during the
1950's and 1960's under the supervision of Guccio Gucci's two sons, Aldo and
Rodolfo. During the 1950's, Gucci became a staple of elegance with the creation
of luxury handbags, shoes, and luggage. Gucci gained even more popularity in the
1960's when legendary stars such as Audrey Hepburn and Grace Kelly were
photographed wearing the classic styles. During this time, Gucci earned its
reputation as a status symbol.
In the 1980's, Gucci began to experience a
regression in both popularity and sales. At this time, an Arab investment
company was able to purchase 50 percent of the fashion company from Guccio
Gucci's grandson, Maurizio.
In 1990, Gucci once again began to regain its reputation as an important and
vital part of the fashion industry when Tom Ford joined Gucci as a designer of
womenswear. In 1994, Ford took over as the fashion empire's creative director.
Under Ford's supervision, Gucci gained recognition for being a brand for the
wealthy and glamorous. During this time, Gucci became known for producing high
quality products, including luggage, jewellery, clothing, fragrances and
eyeglasses. With the help of advertising, the label experienced an increase in
Much of Gucci's appeal lies in its classic
designs. One of the label's most famous handbags is called the Jackie O. The
popular shoulder bag earned its name after Jackie Kennedy was photographed
carrying it. The bag still remains as an important part of Gucci's collection.
Similarly, the flora design was created for Grace Kelly and is still popular
Gucci's designs are recognizable because of
certain signature trademarks. Two of these trademarks are the double G logo and
the red striped webbing that appears on many of the pieces. Another trademark
of the label, the Gucci horsebit can be found on anything from shoes to watches
and bags. As a symbol for the label, the horse-bit refers back to the company's
Known for high quality and having long been
recognized as a symbol of prestige, the Gucci fashion label remains a vital
part of the fashion industry. With both classic and new creations which are
crafted from rich materials such as satin, crocodile, and velvet, Gucci
reflects a unique sense of glamour that can be enjoyed by both men and women.