A successful nationwide domestic abuse awareness campaign led by Shine, the nation’s largest domestic abuse organisation, and leading fashion label Verge, has raised $60,000 and led to a 20 per cent increase in calls to the Shine Helpline.

Fashion Tee Shirts (pictured) were sold through Verge retailers throughout New Zealand, from October to December 2011 with 100 per cent of profits going to Shine. 

The funds will go towards further increasing awareness of the Helpline among the 40 per cent of abused women that have reported not being able to find any help or support when they needed it most.

Following the success of the campaign, Ian Webster, Verge Design Director, encourages other New Zealand businesses, to step up and work to reduce what he perceives to be one of the country's most critical problems.

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