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The 2010 MTV Video Music Awards: The Highlights, the Winners, and the just Plain Weird...
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gaga_and_cher1.jpgLady Gaga truly outdid herself at this year’s MTV Video Music Awards, picking up a record eight Moonmen.  But more importantly... what was she wearing?  The starlet’s strange obsession with meat (did you see the recent cover of Vogue Japan??) extended to a dress made entirely of meat.  Yes, meat.

Aside from taking centre stage with the craziest outfit, Lady Gaga dominated the awards, picking up the coveted “Video Of The Year,” award, plus “Best Dance Video,” “Best Pop Video” and “Best Female Video” to name a few.   Eminem, who opened the Awards, showed he’s well and truly back, walking away with two statues for “Best Male Video” and “Best Hip Hop Video.”  VMA newcomers 30 Seconds to Mars and Florence + the Machine took home their first wins for “Best Rock Video” and “Best Art Direction,” respectively.  Justin Bieber was voted “Best New Artist.”
 
Everyone was waiting with baited breath to see how the Taylor Swift/Kanye West drama might play out on stage, after Taylor’s first VMA win was interrupted by Kanye last year.  Taylor sang “Innocence,” an emotional song she wrote about how she felt after last year’s incident.  Later in the evening and this year as an official performer, Kanye debuted “Runaway” (featuring Pusha T from Clipse), a personal statement on the turbulence of the last year.
 
Hilarious host Chelsea Handler brought an extra edge to the show, flying onto the stage wearing a suburban house on her head, complete with a single car garage, and ending her monologue by releasing a dove from her dress. 
 
Kim Kardashian introduced Justin Bieber, who made his VMA debut performance with an outdoor set of “Baby” into “Somebody to Love” to throngs of adoring fans – including Kim herself who, waving a restraining order, professed she’d nonetheless wait for the young heartthrob in his dressing room.
 
Another show highlight was when, the one-and-only Cher presented Lady Gaga with her “Video of the Year” Award, donning the same outfit (yes, she still fit into it) that she barely wore more than 20 years ago in her own memorable video “If I Could Turn Back Time.”
 
VMA newcomer Florence + the Machine’s ethereal, breakout performance of “Dog Days Are Over,” was another highlight, featuring a large-scale dance number with scores of dancers and percussionists to create a flowing dream-like sequence.
 
Rockers Linkin Park extended the VMA stage to include the first-ever performance at the landmark Griffith Observatory, where they performed their single “The Catalyst”
 
Hip-hop artist Drake was joined on onstage by Mary J. Blige and Swizz Beatz for a performance of his hit single “Fancy,” set against a supper club backdrop. Shortly following Drake’s performance, Chelsea met the cast of the “Jersey Shore”, who were relaxing in, what else, a hot tub!  Teasing the cast about how dirty the water is, she finally agreed to jump in fully clothed, only to emerge with a giant fake pregnant belly!
 
Additional performances included a medley by “dream team” Bruno Mars, B.o.B and Paramore, marking the first time ever that B.o.B. and Hayley Williams of Paramore sang their hit single “Airplanes” together.
 
The night was filled with a long list of musical artists and stars including: Katy Perry, Nicki Minaj, Justin Timberlake, Sofia Vergara, Jared Leto, Jesse Eisenberg, Andrew Garfield, cast members from “Glee” and “True Blood,” Ne-Yo, Ellen DeGeneres, Penn Badgley, Selena Gomez, Emma Stone and Ashley Greene.

The VMA awards are always a more fun and irreverent awards show, and this year proved to be no exception!

2010 MTV VIDEO MUSIC AWARDS WINNERS
 
GENERAL CATEGORIES:
 
VIDEO OF THE YEAR

Lady Gaga
Title: Bad Romance
Album: The Fame Monster

BEST NEW ARTIST
Justin Bieber featuring Ludacris
Title: Baby
Album: My World Part II

BEST MALE VIDEO
Eminem
Title: Not Afraid
Album: Recovery

BEST FEMALE VIDEO
Lady Gaga
Title: Bad Romance
Album: The Fame Monster

BEST HIP HOP VIDEO
Eminem
Title: Not Afraid
Album: Recovery

BEST POP VIDEO
Lady Gaga
Title: Bad Romance
Album: The Fame Monster

BEST ROCK VIDEO
30 Seconds to Mars
Title: Kings and Queens
Album: This Is War

BEST DANCE VIDEO
Lady Gaga
Title: Bad Romance
Album: The Fame Monster

BEST COLLABORATION
Lady Gaga featuring Beyoncé
Title: Telephone
Album: The Fame Monster

PROFESSIONAL CATEGORIES:

BEST CHOREOGRAPHY
Lady Gaga
Title: Bad Romance
Album: The Fame Monster
Choreography: Laurieann Gibson

BEST DIRECTION
Lady Gaga
Title: Bad Romance
Album: The Fame Monster
Director: Francis Lawrence

BEST EDITING
Lady Gaga
Title: Bad Romance
Album: The Fame Monster
Editor: Jarrett Fijal

BEST SPECIAL EFFECTS
MUSE
Title: Uprising
Album: The Resistance
Special Effects: Sam Stevens
 
BEST CINEMATOGRAPHY
Jay-Z & Alicia Keys
Title: Empire State of Mind
Album: The Blueprint 3
Producer: Abdur Rahman
 
BEST ART DIRECTION
Florence + the Machine
Title: Dogs Days Are Over
Album: Lungs
Director: LEGS
 
BREAKTHROUGH VIDEO
The Black Keys
Title: Tighten Up
Album: Brothers

ashley-greene.jpg
Ashley Greene
florence-welch.jpg
Florence Welch
katy-perry.jpg
Katy Perry
usher.jpg
Usher


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