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DOVE INTRODUCES NEW
FOAMING MAKE-UP REMOVER
PASSES THE ULTIMATE WHITE PILLOW TEST

New research* into make-up habits commissioned by DOVE highlights an alarming trend for women to sleep with their make-up on. According to the study, 69% of women think it’s a beauty sin to sleep with their makeup on, yet 75% still do it once a week or more.

Introducing NEW DOVE Foaming Make-Up Remover, a multi purpose product for both face and eye make-up. Designed to effectively remove even the heaviest make-up, including waterproof mascara, eye make-up and foundation, the results are quick and easy.

Available now in supermarkets and pharmacies nationwide for RRP $11.21, NEW DOVE Foaming Make-Up Remover works by instantly transforming from liquid to an ultra fine foam to leave facial skin and eyelashes free from make-up. Gentle on skin, the product can be applied directly to a wet or dry face, unlike many other make-up removers which are applied using cotton wool pads.

* Online research conducted by Pure Profile, Australia. Fieldwork conducted in January 2011. Base: 1,002 women aged 18-55 years

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