But new research* by Dove into makeup habits has highlighted an alarming trend. According to the study, 69 per cent of women think it’s a beauty sin to sleep with their makeup on, yet 75 per cent still do it once a week or more.

If the ‘makeup police’ pulled me aside during my more youthful years on the suspicion of failing to remove my make up at night I’d have been found guilty and charged right there on the spot. Naughty I know!

But I’m in my more mature years now and learnt a lot about the importance of looking after my skin. So imagine my delight when a bottle of the new Dove Foaming Makeup Remover landed on my desk.  I couldn’t wait to try it out and see if it would pass the “white pillow test”.

That evening with press release in one hand and makeup remover in the other I was ready.  It promised to effectively remove even the heaviest makeup, including waterproof mascara, eye make-up and foundation and they weren’t telling fibs.

By instantly transforming from liquid to an ultra fine foam it can be applied directly to a wet or dry face, unlike many other makeup removers which are applied using cotton wool pads. I liked how quick and effective the whole process was. It was very gentle on the skin and my initial concerns about how it would be around the eye area were quashed.  No stinging eyes and no need to remove any left over traces of eye makeup after I’d finished.

So how did it fare when put to the all important ‘white pillow test’?  Well it passed with flying colours.! Not a trace of makeup was found on my very white and very pretty Sera Lilly pillow which was delivered with the remover.

Dove really has developed a fantastic product and I’m hooked. Honestly it only takes a few minutes and your skin will love you for it. Thanks Dove it's a definite 'Product Love'!

Available in supermarkets and pharmacies nationwide. RRP $11.21.

*Online research conducted by Pure Profile, Australia. Fieldwork conducted in January 2011.  Base: 1,002 women aged 18-55 years

Article by Emma Smith

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