Chad Gray, from Atelier Hair shares with us why they choose to use the Goldwell range in the salon. 

It is the responsibility on Professional colourists to choose a quality assured hair colour system and our choice is the Goldwell range because it offers the lowest ammonia content on the market while still giving a 100% grey cover in it’s permanent range, this is an important factor in gaining durability in hair colour

The new Colourance Demi-permanent formulation improves the hair structure up to 35%, while giving amazing shine and up to 50% grey coverage. We also use it in salon for colour balancing faded dull mids and ends instead of the outdated watered down permanent mix, which tends to add to the problem of dull,dry, lighter, brassy ends in the long term.

Clients may be prescribed a take home “soft” foam colour formulation to help keep maximum deposit in your hair in- between visits.

Whether you are a brunette, red or blonde, condition is the key to achieving beautiful long lasting colour. So what start’s in the salon must be maintained at home, your shampoo, conditioner and a weekly treatment should be a standard at home regiment, if you take your hair colour seriously. Goldwell DUAL SENSES is formulated for colored hair and is the perfect companion for your hair’s home care.

Don’t let all that good work go to waste by using inferior or no styling product on the hair. To further maximise your colour and shine, Goldwell’s style Sign range is the first fully integrated styling range to give maximum colour protection with UVA/UVB filters while offering a comprehensive styling range for every hair type and personality.

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