A powerful online experience The www.gloss.co.nz site represents a new alternative for advertisers wanting to reach the female consumer. Gloss is an online magazine, offering a powerful online experience of compelling content, intuitive navigation, delivering incredible opportunities for you to connect with the female audience. Tailored to the interests and needs of women aged 15-50 the site will become one of the most demographically targeted online communities in New Zealand. Through our alliance with FashioNZ we are able to offer advertisers the opportunity to have direct access to our combined database of over 80,000 females. Talk to us about communicating directly with women, building databases for your campaigns, building your brand and driving your online and offline sales.
Attracting the female consumer www.gloss.co.nz has been created in response to the need to provide a New Zealand platform to connect women with brands, businesses and each other. If you want to attract the female consumer then Gloss is the place to be – New Zealand’s ultimate female destination. Gloss is predominantly about enriching the lives of women through a strong and persuasive online offering. Women come here to engage with us and interact with the content and each other.
Media Consumption Transformed New Zealanders are now consuming more media online than ever before with females dominating usage. Media companies all over the world are facing the reality that media consumption is being transformed by digital technology. Gloss embraces this change, the traditional broadcasting model has changed and Gloss provides a new platform for brands to advertise directly with women.
Demographics Gloss is the perfect platform for you to connect and advertise with New Zealand women aged 15-50. The site is a very tangible response to the requests from New Zealand women for a one-stop, comprehensive online experience.
Certainty of Measurement, Tracking and Immediacy There is no guesswork associated with measuring online advertising results at www.gloss.co.nz. Unlike traditional media, all your online advertising can be tracked, from the number of ad impressions to an assessment of branding. This is good news for advertisers because you have tangible evidence of Return on Investment when it comes time to measure your advertising campaign results. Additionally, online ads enable a direct response. Women will immediately click to find out more information, or even buy directly online.
We’d love to speak with you about participating in New Zealand’s ultimate online destination for females.